We help you choose the right data and transform your company’s capabilities by developing business-relevant analytics that can be put to use. Build models that predict and optimize business outcomes.
Our Role
Strategy, Data Analytics, UX
Year
June 2019
Create custom dashboards for both media management and journalists to help them make better decisions.
Custom Google Analytics data layer implementation through Tag Manager and data import into Custom Data Studio Dashboard, imitating and improving Google’s News Consumer Insights’ audience segmentation for publishers.